Starting a business in Dubai can be incredibly rewarding, but many companies make predictable—and costly—mistakes. At EVOPS Marketing & PR, I help businesses overcome these challenges with the right strategy, branding, and market insights.
1. Not Understanding Dubai’s Licensing Requirements
Companies often choose the wrong license (mainland vs. free zone), leading to restrictions or high costs.
2. No Arabic Content
Dubai is bilingual. Businesses that ignore Arabic lose visibility and local trust.
3. Weak Online Presence
Not having a mobile-friendly, SEO-optimized website harms credibility immediately.
4. Underestimating Competition
Dubai is a competitive market. Detailed competitor analysis is essential.
5. Avoiding Social Media Ads
Organic posts aren’t enough—you need paid traffic.
6. Ignoring PR
Media visibility builds trust faster than any ad.
7. No Local Partnerships
Linking with Dubai-based suppliers, influencers, or agencies accelerates growth.
8. Poor Customer Experience
Slow responses or no WhatsApp support harms sales conversion.
9. Not Optimizing for GCC Audience
Saudi, Kuwait, and Qatar buyers behave differently and require tailored messaging.
10. Not Tracking Performance
No analytics = wasted money.
Conclusion
EVOPS guides new companies with compliance, branding, marketing, and PR strategies that eliminate mistakes and accelerate growth.