Introduction AI-powered search engines such as Google SGE, ChatGPT Search, and Perplexity are becoming the new gateway for brand visibility. Unlike traditional search, these tools summarise answers — which means brands must influence the AI narrative, not just rankings. Why This Is Critical for Dubai Brands How Brands Must Adapt

Introduction Small businesses in the UAE are growing fast—and EVOPS PR helps them compete with large brands by offering tailored, cost-effective, and impact-driven PR services. Smart PR Strategies That Work Why This Works in the UAE With EVOPS’ support, small businesses gain: Conclusion Smart PR gives small businesses the competitive

Introduction Digital PR is shifting rapidly, and EVOPS is at the forefront of advising companies across hospitality, finance, real estate, and retail on how to adapt. Key Digital PR Trends EVOPS’ Role in Shaping These Trends EVOPS integrates these innovations into every client strategy—ensuring brands remain visible, relevant, and competitive

Introduction Dubai’s real estate industry is experiencing unprecedented growth—and unprecedented scrutiny. At EVOPS, we support leading developers with strategic PR designed to protect brand credibility in fast-moving markets. Why Real Estate Faces Higher Reputational Risk Investors rely heavily on digital reputation. EVOPS’ real estate PR division ensures developers stay ahead

Introduction Dubai’s hospitality landscape is evolving quickly. At EVOPS Marketing & PR, we work with leading hotels and resorts and see a strong shift toward experiential storytelling over traditional promotional marketing. Why Traditional Hotel Marketing Is Fading Travellers trust stories more than slogans. This is why EVOPS crafts experience-led PR

Introduction Dubai’s marketing environment is becoming increasingly competitive, and brands are shifting from vanity metrics to real performance indicators. At EVOPS Marketing & PR, we have seen a rapid rise in demand for analytics-backed communication strategies as companies expect PR to deliver measurable outcomes, not just visibility. Why Traditional PR

A Guide to Navigating Today’s Media Landscape with Agility, Authenticity, and Impact Dubai’s business environment is among the fastest-growing and most competitive in the world. With global brands, government entities, and high-growth startups all competing for attention, public relations has become a strategic necessity — not a supporting function. In 2026, successful

How Brands in Dubai Can Stay Visible in the Age of AI Search As artificial intelligence reshapes how people search, discover, and interact with brands, a new field of digital marketing has emerged: GEO – Generative Engine Optimisation.Unlike traditional SEO, which focuses on ranking in Google search results, GEO optimises content

How AI and Data Analytics Are Redefining Creativity, Customer Engagement, and ROI in Modern Campaigns Artificial Intelligence (AI) is no longer the future of marketing, it is the driving force of the present. Across industries, from hospitality and finance to fashion and real estate, AI is reshaping how brands connect with

In the competitive world of real estate, where perception is everything and reputation drives value, choosing the right PR partner is critical. EVOPS PR, a leading PR agency in Dubai, has consistently delivered results for some of the most prominent names in the real estate sector, making it the agency

Some stories deserve to be told with elegance, reverence, and impact. The Queen Elizabeth 2 Hotel, permanently docked in Dubai, is more than a hotel, it is a living legend. At EVOPS PR, we are proud to be the PR agency entrusted with shaping and sharing this extraordinary narrative. As

In today’s fast-moving media landscape, long-standing partnerships speak volumes about consistency, trust, and results. EVOPS PR is proud to have served as the PR agency for Ajman Bank for over 10 years, a decade of delivering strategic communication that drives visibility, engagement, and impact. As an award-winning PR agency in

The Rise of Outsourced Marketing in Dubai & Other Parts of the GCC Dubai is leading the region in outsourcing, with UAE businesses expected to spend over $6.8 billion on outsourced services in 2025. Whether it’s hospitality, startups, real estate, or luxury brands, companies across industries are opting for cost-effective

The Shift Towards Digital-First Campaigns Travellers discover hotels through social media, online reviews, travel blogs, influencer endorsements, and Google search results – not newspaper ads or static brochures. This means your PR efforts need to be where your audience is: online, engaged, and mobile-first. A digital-first campaign combines media relations with data-driven content

To upload multiple products on Amazon, you will first need to create a seller account. Once you have an account, you can list your products by going to the “Inventory” menu and selecting “Add a Product.”  You can list your products one by one manually or use Amazon’s bulk upload feature.

Starting an ecommerce business by selling on Amazon is a great idea. Amazon is the largest ecommerce platform in the world and has a huge customer base. To start, you will need to create a seller account on Amazon which typically involves the following steps: After completing these steps, you will be

Managing a high-profile conference or event can be a complex and challenging task, as it requires attention to detail and the ability to handle many different tasks and stakeholders. Here is a basic checklist for conference and event management: Note that, depending on the event size and type, the checklist may vary

The right budget for paid advertising on Instagram for a hotel will depend on several factors, such as the size of the hotel, its location, and the target audience. A small hotel in a rural area may not need to spend as much on advertising as a larger hotel in

TikTok is a social media platform that has gained significant popularity in recent years, especially among younger users. It is known for its short-form, lip-sync, and dance videos, which are typically set to popular music or sound bites from movies, television shows, and other media. The platform has also become

Digital Marketing is constantly evolving as new technologies and platforms emerge, and it is important for businesses to stay up to date on the latest trends in order to effectively reach and engage with their target audiences. Some current trends in digital marketing include: VR refers to immersive digital environments that