Introduction
AI-powered search engines such as Google SGE, ChatGPT Search, and Perplexity are becoming the new gateway for brand visibility. Unlike traditional search, these tools summarise answers — which means brands must influence the AI narrative, not just rankings.
Why This Is Critical for Dubai Brands
- Tourists rely on AI search for recommendations
- Investors check AI summaries before researching companies
- AI-generated results influence bookings, reviews, and trust
- Hospitality, real estate, and finance sectors see major impact
How Brands Must Adapt
- Answer-Optimised PR Writing press releases and blogs in a Q&A structure to feed AI engines.
- Brand Reputation in AI Data Sets Ensuring positive coverage appears in sources AI scrapes.
- Conversational Keyword Strategy Targeting long-form queries like “What is the best hotel for families in Dubai Marina?”
- AI-Friendly Media Kits Structured data, verified facts, and rich metadata.
Conclusion
In 2026, winning AI search will be one of the strongest PR advantages a Dubai brand can have.