Introduction
Dubai’s hospitality landscape is evolving quickly. At EVOPS Marketing & PR, we work with leading hotels and resorts and see a strong shift toward experiential storytelling over traditional promotional marketing.
Why Traditional Hotel Marketing Is Fading
Travellers trust stories more than slogans. This is why EVOPS crafts experience-led PR campaigns based on local culture, culinary narratives, wellness journeys, and destination-driven content.
Key Strategies for Hotels in 2026
- Destination storytelling
- Chef & culinary PR
- Immersive influencer itineraries curated by EVOPS
- Video-first content creation
- Digital-first press kits
- AI-powered personalisation
Why Dubai Hotels Must Adapt
Competition is fierce—from Marina to Palm Jumeirah—and hotels need agencies like EVOPS PR to differentiate through storytelling, emotion, and relevance.
Conclusion
Hotels that partner with innovative agencies such as EVOPS Marketing & PR will gain stronger brand affinity and guest engagement in 2026.