As marketing costs evolve, businesses entering Dubai in 2026 need realistic and well-planned budgets.
1. Recommended Marketing Budgets
- Startups: 5–10% of projected revenue
- Growth companies: 10–15%
2. Where Your Budget Should Go
- Website & SEO
- Paid ads (Google, Meta, TikTok)
- Social media management
- PR & media coverage
3. Common Budget Mistakes
- Ads without landing pages
- No analytics or tracking
- No long-term content strategy
4. EVOPS Smart Budget Framework
Focused on ROI, scalability, and measurable performance.
Conclusion
A clear marketing budget helps businesses grow faster and smarter in Dubai. EVOPS ensures every dirham is invested strategically in 2026.