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April 21, 2025

The Rise of Outsourced Marketing in Dubai & Other Parts of the GCC Dubai is leading the region in outsourcing, with UAE businesses expected to spend over $6.8 billion on outsourced services in 2025. Whether it’s hospitality, startups, real estate, or luxury brands, companies across industries are opting for cost-effective marketing solutions that deliver real results - without the overhead of an in-house team. 5 Key Benefits of Outsourcing Marketing Higher ROI, Lower Costs Outsourcing eliminates fixed salaries and tool subscriptions. Agencies work...

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April 19, 2025

The Shift Towards Digital-First Campaigns Travellers discover hotels through social media, online reviews, travel blogs, influencer endorsements, and Google search results - not newspaper ads or static brochures. This means your PR efforts need to be where your audience is: online, engaged, and mobile-first. A digital-first campaign combines media relations with data-driven content marketing, social storytelling, influencer partnerships, and SEO. It amplifies your brand voice in real-time, helping you to stay relevant, responsive, and visible across platforms. Why It Matters in 2025 Search-first...

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January 17, 2023

To upload multiple products on Amazon, you will first need to create a seller account. Once you have an account, you can list your products by going to the "Inventory" menu and selecting "Add a Product."  You can list your products one by one manually or use Amazon's bulk upload feature. To use the bulk upload feature you will need to create a spreadsheet with the product information, and then upload it to Amazon. The spreadsheet should include information such as the...

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January 13, 2023

Starting an ecommerce business by selling on Amazon is a great idea. Amazon is the largest ecommerce platform in the world and has a huge customer base. To start, you will need to create a seller account on Amazon which typically involves the following steps: Go to the Amazon Services homepage and select "Sell" Select "Start selling" Sign in to your existing Amazon account or create a new one. Choose the type of account you want to create: an individual or professional...

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January 11, 2023

Managing a high-profile conference or event can be a complex and challenging task, as it requires attention to detail and the ability to handle many different tasks and stakeholders. Here is a basic checklist for conference and event management: Set goals and objectives for the event: Determine what you want to achieve with the event and how you will measure success. Appoint a conference chair or committee: Designate a leader or a group of leaders to manage the conference planning and coordination. Develop...

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January 10, 2023

The right budget for paid advertising on Instagram for a hotel will depend on several factors, such as the size of the hotel, its location, and the target audience. A small hotel in a rural area may not need to spend as much on advertising as a larger hotel in a major city. Additionally, the target audience for a luxury hotel may be different than that for a budget hotel. In general, it's a good idea to start with a small...

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January 9, 2023

TikTok is a social media platform that has gained significant popularity in recent years, especially among younger users. It is known for its short-form, lip-sync, and dance videos, which are typically set to popular music or sound bites from movies, television shows, and other media. The platform has also become a popular outlet for creative expression, with users creating and sharing a wide range of content, including comedy skits, vlogs, and tutorials. TikTok has also been credited with helping...

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January 7, 2023

Digital Marketing is constantly evolving as new technologies and platforms emerge, and it is important for businesses to stay up to date on the latest trends in order to effectively reach and engage with their target audiences. Some current trends in digital marketing include: Personalization: Marketing campaigns that are tailored to individual customers based on their behaviors and preferences are becoming increasingly popular. This can be achieved through the use of machine learning and artificial intelligence. Video content: Video marketing is...

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January 6, 2023

The future of artificial intelligence (AI) is a topic of widespread speculation and discussion. Some experts believe that AI has the potential to revolutionize many aspects of our lives and bring about significant technological, social, and economic changes. Others are more skeptical about the potential of AI, and believe that its development may pose risks and challenges that need to be carefully managed. There are many different potential futures for AI, depending on how it is developed and used. Some possible...

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